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Every mom knows what the infamous poo face is. Whether your baby turns red in the face, forces a fake smile or is scared (Every. Single. Time.), it's a babyhood rite of passage to have an adoring mom take a pic of them in their most vulnerable moment. Now diapers brand Pampers has taken this special moment and turned it into a hilarious commercial, produced by Saatchi & Saatchi of London, capturing the endearing expressions in slow motion.
And in case you thought this was just a viral video, think again. The ad actually won a bronze film Lion at Cannes (yes, that Cannes,) and a silver and a bronze in film craft. Who knew potty humor could become such high art?
These 75 glorious seconds of slow-motion poo faces set to the dramatic music of Strauss' "Thus Spake Zarathustra" will be the best thing you see all day, we promise.