Luxury stroller manufacturer Bugaboo ended up the punch line of many jokes this week when they posted a picture on their Facebook page of model mom Ymre Stiekema using their "Runner" stroller while wearing a teeny-weeny bikini. You know, because a) all moms are 6-foot-tall supermodels and b) totally go on early morning runs with their compliant toddlers and c) go on the aforementioned morning run in a bikini, because, hey, why not?
The caption reads "See how model and mum Ymre Stiekema stays fit and healthy with the Bugaboo Runner ... Stay tuned for more running tips!" Because that's what most moms of babies want to hear: running tips. And commenters would seem to agree.
One mom hilariously shares, "I prefer running naked with my children." While another claims, "I can almost see her uterus." And in response to one mom's "I also often jog in a bikini" quip, another mom keeps it real: "I do too!!!! But I also need a half roll of duck tape for jiggle maintenance ;)." Others point out the model's one first-time-mom mistake: "And with no changing bag, she hasnt thought this through! Newbie."
In light of all the controversy, Bugaboo has released a statement to Today, "We designed our Bugaboo Runner jogging extension with active parents in mind. We want to inspire moms and dads everywhere to explore the world with their families, while keeping up with an active and healthy lifestyle. In addition to Ymre Stiekema — a mom who enjoys running and happens to be a model — our marketing initiatives feature parents who love running, including our own staff at Bugaboo, providing their experiences with their children and the Bugaboo Runner. We believe that all parents should run free, no matter where they are on their fitness journeys and what they choose to wear on their runs."
But I guess they say no publicity is bad publicity, so was this misstep a win for Bugaboo or not?
We'll give this matter some more thought after slipping into our favorite crochet bikini to go run that 5K we keep saying we mean to do.