It's shocking to think that any parent, intentionally or unintentionally, could leave his or her child in a sweltering car, but it happens. As the New York Post reports, about 40 children die every year as a result of being left in a hot car, according to industry experts.
But now mega-chain Walmart is using its wide reach to do something about this alarming problem by teaming up with Evenflo to sell a $149 car seat that sounds an alarm when a car ignition is turned off while a baby is strapped into the car seat. It's a one-year deal that is sure to help save lives, or at least make parents more aware that their kid is still strapped into the car (not that they should need a reminder, but you can never be too careful these days).
The Evenflo car seat uses a battery-operated wireless receiver that is embedded in the chest strap clip that alerts the driver when a kiddo is still strapped in once the car is turned off.
"There are millions of cars in our parking lots every day and we put a challenge out to the industry," said Diana Marshall, vice president for baby at Walmart. "Evenflo stepped up with a first-of-its kind product aimed at vehicular heat stroke."
Available online now and in Walmart stores in August, the Evenflo Advanced SensorSafe Embrace is part of Walmart's efforts to ramp up the offerings it has in its baby department. Other things to look out for include the addition of products from upscale brands like Britax, Baby Bjorn, Tommee Tippee and Ella's.
"We are focusing on quality, in addition to focusing on national brands at low prices," said Marshall.