In a move that's sure to make Facebook users hit "Like," the social media site's CEO Mark Zuckerberg announced yesterday that the company is working on its own type of "Dislike" button.
But don't expect it to be exactly that.
"I think people have asked about the 'dislike' button for many years," Zuckerberg said during a town hall Q&A at Facebook's headquarters in Menlo Park, Calif. "We've finally heard you, and we're working on this, and hopefully we will deliver something that meets the needs of our community."
Specifically, Zuckerberg referenced stories about the Syrian refugees that Facebook users have posted to their news feeds, as well as updates about the passing of family members, friends or other loved ones.
The 31-year-old father-to-be conceded that the "Like" button simply doesn't convey the right emotion.
"What [users] really want is to be able to express empathy," Zuckerberg said. "Not every moment is a good moment."
While the Facebook founder has reportedly steered clear of a "Dislike" button in order to avoid a "forum where people are voting up or down on people's posts," Zuckerberg also admits that getting it just right is also a challenge.
"It's surprisingly complicated to make an interaction that you want to be that simple," he said.