While many of us may enjoy a deliciously rich, slightly bitter piece of dark chocolate, it's not for everyone. Especially not kids. Thanks to this genius ad from Splendid Chocolates we get to watch awesome reactions from kids who are trying this treat (or is it trick?) for the very first time in glorious slow motion.
And the faces they make? Well, let's just say it's the exact face every kid makes when they think they're about to eat something tasty only to discover it was something else instead. It's no wonder this hilarious video has gone viral with over a million views and counting.
So reheat that cold cup of coffee and sit back and enjoy the show!
Who's stocking up on dark chocolate this Halloween?