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The Elf on the Shelf—or elves, really—are arriving in homes this week, ready to report on whether kids are being naughty or nice. And parents are ready to report on social media just how ornery or clever their own "elves" are acting.
The annual tradition, which got its start in 2005 with a self-published book written by Carol Aebersold and her daughter Chanda Bell, has so-called "Scout Elves" visiting kids from the North Pole between Thanksgiving and Christmas. The boy and girl elves, which the children name (Jingles and Tina Tinsel are just a couple of examples), move each night and can sometimes even get into a little trouble.