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In fact, the dolls were swept off the shelves within an hour of their release, according to the Hollywood Reporter. Fans have been watching in wait for the DuVernay dolls, which are a response to a Twitter campaign earlier this year when Mattel created a line of dolls in the likeness of of inspirational women in the entertainment industry. DuVernay was one of six, which included actors Emmy Rossum and Kristin Chenoweth, singer Trisha Yearwood, 5-year-old designer Sydney "Mayhem" Keiser and fashion editor Eva Chen. These six, one-of-a-kind dolls were auctioned off for charity.
Mattel announced Sunday the doll would go on sale the following day. By 10:30 a.m., they'd all been snatched up.
Proceeds for the doll will be donated to Witness and Color of Change charities. No word yet on whether they'll make more. (They totally should!)
The DuVernay doll, which sports the filmmaker's signature braids, comes with a director's chair with her name on it.
Mattel has recently made a lot of changes to its offerings to reflect diversity, and appeal to more women and people of color. They recently announced their work toward a girl action figure collection.