Our Privacy/Cookie Policy contains detailed information about the types of cookies & related technology on our site, and some ways to opt out. By using the site, you agree to the uses of cookies and other technology as outlined in our Policy, and to our Terms of Use.


Pregnant Women Are Getting Made Over in a Weird and Wonderful Way

Photograph by Twenty20

Up until recently, the go-to weapon a pregnant woman had in the fight against annoying stretch marks was butter. OK, so maybe it was cocoa butter or oil, but still—what a mess!

What if we told you there might be a way to "minimize stretch marks during pregnancy and soften inflamed scar tissue" without paying an arm and a leg?

According to Hatch Mama Beauty, belly masks ($12) are all-natural, hydrating "stretch-mark-minimizing sheet masks" that help to rebuild damaged skin cells and fade unsightly scars. But do they work? The truth is, we don’t know, since the product is so new. If they do work, however, then these cute belly masks might also help to erase the fear and stigma surrounding bikini season once a woman gives birth.

Each mask—drenched in aloe vera to soothe skin and reduce inflammation, and propolis to help rebuild damaged skin cells—comes packaged in its own satchel for individual use. Once opened, simply unfold the sheet, peel off the backing, line up the belly hole with yours and smooth the mask (designed with a fun winking eye) across your precious bump.

For those looking for a full belly treatment, the company also offers a fast-absorbing dry belly oil elixir ($58) packed with vitamin E, which they say will help calm inflammation, relieve itching and reduce the appearance of stretch marks.

Then, once the makeover is complete, it’s time to accessorize with “flashable badges of honor,” also known as belly tattoos. That’s right, for less than $20, moms-to-be can show off each stage of pregnancy—month by month—or reveal the baby’s gender to friends and family in an unconventional way. Best of all, these tattoos are nontoxic, printed with vegetable-based ink and made in the USA—so pregnant women can “temporarily” get inked without worrying about harming the baby.

More from news