If you happen to be in Times Square between 11:57 and midnight this month, look up and you'll see that a cat lapping up milk has taken over the billboard, as reported by Time Out New York.
It's part of Times Square's Midnight Moments program, which displays different art projects in Times Square for short periods late at night. This month's is a video titled "Büsi (Kitty)." Viewers are encouraged to consider what the video means about you, the city and anything else. Like, perhaps, milk.