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Millennial Women Drink More Wine Than Anyone

Photograph by Twenty20

Motherhood and wine seem to go hand and hand. We hear jokes like this all the time: "The most expensive part of having kids is all the wine you have to drink."

Turns out, the high level of wine consumption is real.

A report published in February found that millennials (the 79 million Americans ages 21 to 37) drank 42 percent of all wine in the U.S. in 2015, compared to baby boomers (38 percent) and Gen Xers (20 percent).

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According to the Wine Market Council, an industry non-profit association, millennials drank 159.6 million cases of wine last year (an average of two cases per person). And "high frequency drinkers" (people who drink several times per week) were 30 percent millennials, who drank 3.1 glasses of wine per sitting.

Women account for 57 percent of all wine in the U.S. (We'll drink to that!) When you're looking at frequent drinkers under 30, women account for two-thirds of the group; with thirtysomething millennials, it's more equal between men and women.

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So what kind of wine are we spending $32 billion a year on? It looks like we care about quality and are willing to spend more; while the average retail cost of a bottle was $7.81 last year, 17 percent of millennials spent over $20 for a bottle of wine in the last month (versus 10 percent among all generations). Also we tend to pick bottles with "traditional, classic and sophisticated" labels, even if we haven't tried the wine before. And more than half of females under 24 say that organic or sustainably-produced products are important when deciding on a bottle.

Hey, if it helps us relax at the end of a crazy hectic day (and since today is National Drink Wine Day), we're not going to whine about it! (But, apparently we are going to wine about it.)

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