When there's a delicious chubby baby around, it's common for people to squeal, "Look at those rolls!" But parents in Japan are taking that statement to the next level.
In the latest social media sensation, proud parents are snapping photos of their baby's arms and legs and comparing them to bread rolls using the hashtag #Mybabysgotthebestbreadphoto (or, in Japanese: #我が子の最強ちぎりパン画像).
The fun contest started when someone posted a photo of a baby's chubby arm next to a popular pull-apart bread that's sold in 7-Eleven stores in Japan. The comparison was pretty spot-on. And then it spread like wildfire. Now people all over the world are comparing babies' chunky ripples to various bread rolls.
Here are some of our favorites. (Dare I say this trend is the best thing since sliced bread?)
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And if you haven't had enough of cute babies being compared to food, here's a whole gallery of rice ball babies.