Termed "post-gender" names by baby-naming megasite Nameberry, these rising monikers are following the trend of many children's companies doing away with the traditionally gender normative pink and blue aisles. And as children's products are becoming less gender-specific, their names are following suit.
Nameberry researchers (yes, it's a thing) analyzed the Social Security Administration baby name registry and discovered that post-gender names have become 60 percent more popular in the past decade and 88 percent more popular since 1985. Nameberry defines a name as unisex when at least 35 percent of the babies named it were of one gender, and the rest the other.
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According to the SSA database, the top 10 most popular unisex names of 2015 are:
Hayden (39% girls, 61% boys)
Charlie (48% girls, 52% boys)
Emerson (60% girls, 40% boys)
Rowan (35% girls, 65% boys)
Finley (60% girls, 40% boys)
River (39% girls, 61% boys)
Dakota (59% girls, 41% boys)
Skyler (55% girls, 45% boys)
Phoenix (37% girls, 63% boys)
Tatum (62% girls, 38% boys)
With more and more celebrity parents following this trend (think Jessica Simpson's daughter Maxwell, or Ashton and Mila's little Wyatt), we can see more and more traditionally boy or girl names becoming increasingly "gender fluid" in the coming years.