Will Ivanka Trump's New Motherhood Ad Help Her Dad Win Over Moms?
byEricka SouterOct 03, 2016
Photograph by Youtube
With so much of the post-debate chatter focused on taxes and
fat-shaming a former Miss Universe, the real issues seem to have been forgotten in the
fray. One pressing topic for us moms: How
will a Donald Trump presidency actually improve our lives?
Does this man, who so readily insults
and demeans women, really care about our needs? His campaign is
clearly hoping a new television ad—featuring the candidate’s
ace-in-the-hole, daughter Ivanka—will win over those who are still on the fence about whom to cast their vote for in November.
The ad certainly hits all the right notes. A Trump
administration will allegedly bring paid maternity leave, child-care tax
credits and subsidies for SAHMs. She promises that her father understands our
needs and will change archaic labor laws “so that they support women and
American families.” And who wouldn’t agree with the assertion that “the most
important job any woman can have is being a mother, and it shouldn’t mean
taking a pay cut”?
The ad will be targeted at female audiences on networks like
Lifetime, Bravo and TLC, and will pop up during popular primetime shows such as
"Dancing With the Stars" and "Grey’s Anatomy." Will this direct message to mothers be
enough to give Trump an edge in the polls? We'll have to wait and see.