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New RompHim Trend: Dads Can Now Match Their Toddlers

Photograph by Twenty20

Move over clear-knee mom jeans, unicorn lattes and fidget spinners (wow, 2017—just ... wow). There's a new trend on everyone's minds: RompHims.

That's right, dads. If you've ever felt left out of the family romper twinning action, or you just haven't found that perfect summer outfit that's casual but classy, you're in luck. A Kickstarter campaign that launched Monday with a goal of $10,000 has currently raised more than $127,000. So clearly, these specially designed rompers are speaking to people.

Apparently, the idea started over drinks one evening when the founders started talking about men's clothing options.

"Everything was either too corporate ... too fratty ... too 'runway' ... or too basic. Something was missing. Why wasn't there anything out there that allowed guys to be more stylish and fun without also sacrificing comfort, fit and versatility?" the Kickstarter reads.


What's better than rocking a #romphim on your own at the #kentuckyderby? When you and your 7 closest friends #romptogether and redefine #derbyfashion.

A romper was the perfect answer.

There's nothing new about men wearing rompers. As social media users were quick to point out, just look at Mr. Brown from "Meet the Browns," Sasuke Uchiha from "Naruto" or, well, firefighters. But for RompHim, the problem was versions for men weren't widely available. So after working with top design consultancies, the brains behind RompHim came up with various designs that feature a front shirt pocket, adjustable waist tabs to give a "more flattering, tapered cut," both zippered back pocket and deep front pocket to keep your wallet and phone safe, as well as a zipper fly so you don't have to fully undress to pee.

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Hang on, men are going to be able to wear rompers without having to suffer? It's so hard to find rompers made for women with one pocket, let alone four. And we don't even know where to start with the whole need-to-undress-to-pee situation.


@neumfoto rocked our latest print for its debut at the #kentuckyderby. The crowd loved it; we're pretty stoked about it too.

While the idea of rompers for men were generally accepted with good humor, some had a problem with the name of the brand itself.

"Look, I have no problem with men in rompers. I am a huge fan of the thigh. More thighs, please!" writes R. Eric Thomas in Elle. "But if you need to change the name to make it not feel weird, I'm going to need you to first hire Tim Robbins to Shawshank you out of that prison of masculinity. Women can't get access to basic healthcare and contraceptives but you need to make up a word to buy clothing that already exists because you're terrified of feminization? Not on my watch."

There's been a long history of companies trying to make products more palatable to men. Just think of "murses" and "manbags" instead of simply calling them "purses." Or "dude wipes" instead of "wet wipes."

"We think there is still a stigma around hetero men wearing clothing that is traditionally seen as 'female,' and thought that if we lowered the barrier to trying out an item of womenswear by giving it a silly name that indicated it was designed with men in mind, some men might be more willing to jump out of their comfort zones and onto #teamromper," the team answered in a Kickstarter FAQ on the name.

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