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Dad Convinces Huggies to Pull Insulting Ad

Yes, dads can change diapers. They even do a decent job of it. That, at least, is the opinion of Chris Routly—a stay-at-home dad in Breinigsville, Pennsylvania who claims he is “solely responsible for ‘diaper duty’ between 7AM and 5PM, Monday to Friday, and am on tag-team duty with my wife the rest of the time. I’m not alone in being so often responsible for the task: according to the 2010 U.S. Census, approximately one in three dads regularly acts as their child’s primary caregiver, while their spouse works, in a two-parent household.”

So, Routly clearly knows his diapers…which is why he was surprised and more than a little hurt when he saw some Huggies ads on TV arguing otherwise.

Here’s one ad’s commercial voiceover to give you an idea: “To prove Huggies diapers and wipes can handle anything, we put them to the toughest test imaginable: dads, alone with their babies, in one house, for five days, while we gave moms some well deserved time off. How did Huggies products hold up to daddyhood?”

To which Routly points out: “Why is a dad on diaper duty an appropriate or meaningful test of the product in any way a mom using them is not? Why reduce dads to being little more than test dummy parents, putting diapers and wipes through a ‘worst-case scenario’ crash course of misuse and abuse?”

Another Huggies commercial boasted that the diapers remained leak-free while dads were too wrapped up in watching sports to change a dirty diaper until the action on screen was over. Routly had problems with this too: “Is that what HUGGIES thinks dads do? We leave our children in overflowing diapers because sports is more important to us? Really?”

Routly launched a campaign on Change.org to have the ads cancelled. After over 1000 members signed the petition, Huggies contacted Routly and promised to pull the ads and show new ones with competent diaper-changing dads. Point: dads.

Photo via Change.org

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