Our Privacy/Cookie Policy contains detailed information about the types of cookies & related technology on our site, and some ways to opt out. By using the site, you agree to the uses of cookies and other technology as outlined in our Policy, and to our Terms of Use.


Taco Bell Nixes the Kids' Meal (Toys and All)

A crispy beef taco from Taco Bell Corp. is arranged for a photograph in San Francisco, California, U.S., on Wednesday, March 13, 2013. Taco Bell sales began to pick up last year after its Doritos Locos Tacos mashup generated buzz even among food critics. Photographer: David Paul Morris/Bloomberg ** DP OUT, OS OUT, HOY OUT, TCN OUT **
Photograph by Bloomberg

Looks like the kids' meal has seen its last days at Taco Bell. Also going with it are the accompanying toys your kids are constantly begging for (and then losing in the depths of the couch cushions). But if you're thinking the move had something to do with, say, bettering the health of our nation's children or something ... think again.

The fast food giant announced yesterday that it's closing the book on the pint-size menu due to a shift in sales strategy.

In a statement released by Taco Bell, Chief Executive Greg Creed said, “As we continue our journey of being a better, more relevant Taco Bell, kids' meals and toys simply no longer make sense for us to put resources behind.”

Yes, apparently the kids' meal has been losing its cool factor for years now. In fact, a report released just last year noted that restaurants with a kids' meal and a toy actually fell 6 percent in visits during 2011, suggesting that the shift may have something to do with American diners developing a more "sophisticated palette."

So how long do you have until kids' meals are gone for good? While Taco Bell says it'll start phasing out the packages starting this month, the menu won't officially be gone nationwide until January of 2014. (Plenty of time to stock up those couch cushions.)

More from news