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Liverpool Fashion Week Bans Tanning Models

Mandatory Credit: Photo by REX USA/McPix Ltd/Rex (721798k)
Kerry Katona
Kerry Katona Launches Liverpool Fashion Week, Liverpool, Britain - 19 Oct 2010
Kerry Katona takes to the catwalk to launch Liverpool Fashion Week. She modeled for clothing line Glam Boutique.
Photograph by REX USA/McPix Ltd/Rex

There's no denying that tanning bed are bad for your health. But that doesn't stop teenage girls from using them on a regular basis. And in Liverpool, a city where nearly half of all 15- to 17-year-olds use tanning beds, the problem is out of control. (That's compared to the national average of around 11 percent.) A new Liverpool City Council campaign, "The Look to Die For," hopes to show teens that they don't have to tan to look beautiful, and the council has enlisted the city's fashion week to support the cause.

Liverpool Fashion Week is the first fashion week that is banning models that have tanned or are tanning. In an effort to get the message out to the public, event officials are making their models sign agreements that they will not use sunbeds during the week. They hope that they'll raise awareness and show girls what beautiful really is.

Amanda Moss, the organizer for the week said, "We're aware of just how many young girls in the city are using sunbeds and we hope that by showing how gorgeous our models look at this year's Liverpool Fashion Week, we will help sunbed users in the city realize they don't need to get on the beds to look great."

The Liverpool Fashion Week runs from October 14 though the 19th.

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