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With hometown pride being an integral part of
the American spirit, Target has teamed up with menswear designer Todd Snyder to
create exclusive collections inspired by cities across the country. Snyder has
previously designed for Ralph Lauren and J.Crew and now his eponymous menswear
line, for which he was nominated for the CFDA Swarovski Award for Menswear and
selected as one of the 2013 CFDA/Vogue Fashion Fund finalists.
A current New Yorker and Iowa native, Snyder
understands life in a small town and a big city, and that each location has its
own roots, stories and unique characteristics. The Local Pride collections
reflect this city-specific spirit with clothes, accessories and merchandise
curated by Snyder. These include T-shirts, baseball caps, pint glasses and phone
cases specific to place.
collection is about the sense of discovery," said Snyder
to Target. "We want to be your tour guide, showcasing the unique
aspects of the local cities. I have visited some of the coolest spots and
spoken to a lot of locals in each city that helped me design original,
exclusive and fun designs."
collection, the collaboration's first destination, will feature T-shirts that
read "Wicked Smaht," Cape Cod potato chips and Boston pride mugs. Following its
release on July 22 in select stores, the rest of the collections will launch on a rolling basis
into early 2016. Upcoming cities include San Francisco, Chicago, Los Angeles,
San Diego and Minneapolis.
We love the
idea of a collection that embodies a specific locale. As West Coasties here
at mom.me, we love the laid-back California culture and we can't wait to see Snyder's
take on Los Angeles and the rest of the cities.