Would you freeze your butt
off in temps between –184 and –292 degrees Fahrenheit all in the name
of beauty? Cryotherapy, a new beauty fad to hit New York and Los Angeles, claims to literally freeze your fat off.
Claiming to help with sleep,
reduce inflammation and pain as well as shed weight, boost metabolism and improve overall
mood, people are flocking to cryotherapy facility KryoLife in New York. During
three-minute sessions, clients stand in a 6-foot-tall tubelike device that
pumps out extremely cold air. This allegedly burns up to 800 calories and leaves you feeling energized.
Nutritionist Tricia Williams
loves it so much that she thought she "lost [her] bionic power" when she took a
break from her weekly sessions during a vacation, she
told the New York Post. "I love it. I always tell people it should be the
new happy hour. Who needs a drink? You come out feeling so great."
Since the spa's New York
opening in 2013, popularity of cryotherapy has expanded. Spa owner Joanna
Fryben started out with 10 customers per day and now it has amassed to 70 per day. Due to increasing demand, the
spa is opening its second location in October.
Is it crazy that we want to try this? Don't judge until you try, right?