As the battle for healthier
school lunches continues, Michelle Obama has found success in changing the
minds of some food giants. Those who have fought against new regulations of
reducing sodium, fat and calories have actually found that alterations have been
good for business for the $10 billion market.
Although students dropped
out of the National School Lunch Program since changes were implemented,
companies such as Schwan's, General Mills and Domino's have increased their
sales in K–12 food. Now, they serve products such as Trix Yogurt without
artificial colors and flavors and whole-grain pizzas. Domino's expects its
pizzas to be served in 5,000 schools in more than 44 states, up from last year's
Previously, companies were
initially fighting against the Healthy, Hunger-Free Kids Act, which was the
first to set new nutrition standards in decades. Even though some companies
have backed down, others are still wary about further prospective changes.
"I think a large
percentage doesn't want to change at all," said Gary Vonck, vice president of
the education division at KeyImpact Sales & Systems, a food service
distribution company, in an interview
with Politico. "I think they feel like they've gone through all the changes
they need to go through to follow the rules."
Whether companies are for or
against these regulations, the law is set to expire on September 30, 2015, as we wait for Congress to reauthorize and plan any other new standards.