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Michelle Obama’s School Lunch Standards Are Bringing in Profit

As the battle for healthier school lunches continues, Michelle Obama has found success in changing the minds of some food giants. Those who have fought against new regulations of reducing sodium, fat and calories have actually found that alterations have been good for business for the $10 billion market.

Although students dropped out of the National School Lunch Program since changes were implemented, companies such as Schwan's, General Mills and Domino's have increased their sales in K–12 food. Now, they serve products such as Trix Yogurt without artificial colors and flavors and whole-grain pizzas. Domino's expects its pizzas to be served in 5,000 schools in more than 44 states, up from last year's 3,000 schools.

Previously, companies were initially fighting against the Healthy, Hunger-Free Kids Act, which was the first to set new nutrition standards in decades. Even though some companies have backed down, others are still wary about further prospective changes.

"I think a large percentage doesn't want to change at all," said Gary Vonck, vice president of the education division at KeyImpact Sales & Systems, a food service distribution company, in an interview with Politico. "I think they feel like they've gone through all the changes they need to go through to follow the rules."

Whether companies are for or against these regulations, the law is set to expire on September 30, 2015, as we wait for Congress to reauthorize and plan any other new standards.

Photography by: U.S. Department of Agriculture

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