Breast Cancer Awareness month hits home for British designer Stella McCartney as her late mother Linda Louise McCartney
passed away at the age of 56 in 1988 after battling the disease for three
years. In honor of her mother and women who are fighting for their lives,
McCartney has designed a post double mastectomy bra named the Louise Listening
Providing support, comfort and compression, the
bra was created solely for those recovering from a double mastectomy. With
front zips, no underwires, deep sides and wide underband, the pale blush pink
bra with white lace details is as pretty as functional for the healing process, pre-breast reconstruction.
"We wanted to
bring something feminine and beautiful into a bra that is taboo," McCartney
told the The
Telegraph. "There are so many different emotions attached to the tragic
realities of having had a double mastectomy, many cultures are unaccepting and
terrible things happen to women both physically and emotionally. And we just
wanted to make something that allows women undergoing this to have something to
be proud of, something with no shame attached. We wanted women to know that you
can still be feminine, have your sensuality, have all of the things that are
attached to being a woman and that part of your body can still feel beautiful
on the outside, as well as the inside."
one-of-a-kind bra, sold exclusively on her website, is available for preorder now. All proceeds will go to the Hello Beautiful Foundation, which is
working towards building a center for breast cancer patients and their families
in London. In addition, McCartney has designed the Alina lingerie set, from which a percentage of the profits will help the Linda
McCartney Centre and the National Breast Cancer Foundation in the U.S. and Australia.