Move over pumpkin spice latte, there's a new
flavor in town. Welcoming the official first week of fall Starbucks debuted
their new autumn seasonal flavor that may even win over the hearts of loyal PSL
Behold, the toasted graham latte made with steamed
milk, graham flavors, sweet cream and topped off with sprinkles of cinnamon graham crumbles. Doesn't
that just sound like a dreamy, cozy autumn day in a cup?
"I thought about the
back-to-school season and looked at the latest food and beverage trends," said
Yoke Wong, R&D Manager, in a statement. "What I found to be quite popular
in the U.S. is the taste of cereal milk, the delicious leftovers in your
By soaking graham crackers
in milk to reflect the sweet taste, Wong was determined to develop the
unique toasted graham concoction.
"I knew I was getting close to the final recipe when I began to notice
that one of the samples was the favorite time and time again," she said. "Based
on all of the feedback we received, we were able to create a beverage that
conjures up feelings of fall, comfort and warmth."
However, with a new autumnal drink flavor phenomenon comes a price of a
spending habit. Fortune has reported that last year the average amount a
pumpkin spice latte drinker spent was $7.81, compared to $6.67 as a regular Starbucks drinker would spend.
Will the new toasted graham latte be
worth the price too? Will it become the new PSL? The only way to find out is to get your hands on one.