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Moms Fighting Gender Bias One Kickstarter at a Time

We all know the story of Goldieblox by now, yes? That kickstarter went through the roof and with good reason -- girls deserve better. Boys deserve better. Humans deserve better. Especially little humans, who are at this very moment formulating their ideas and philosophies, unpacking their self-awareness, coming into their own.

And parents (with good reason) are speaking out. (Go, The Mask You Live In! Also a kickstarter!)

Because girls enjoy building things just like boys play with dolls just like girls like dinosaurs just like boys are natural caretakers, too.

Toy aisles do not suggest these basic truths. Neither do clothing racks, which is why today I would like to point your attention (thanks to readers who tipped me off) to two kickstarters that are fighting the good fight, providing our daughters with dinosaur dresses and our sons with dolls. (Remember My Buddy dolls? These are kind of like those, which, I mean... why did they ever discontinue them!? And why have they not brought them back, with say, Rainbow Brite and Strawberry Shortcake!?)

Fear not, though! We've got My Buddy 2.0 in the form of WONDER CREW, awesome dolls for little dudes. Behold:

"As a psychotherapist, I've witnessed many boys and men struggle to achieve impossible ideals of masculinity. Culturally, boys are raised to be tough and self-reliant but when internalized, I've seen this lead to isolation, depression and sometimes aggression.

Even though I was aware of these harsh social expectations, I was floored when my own son came home from preschool one day and announced that “boys aren’t supposed to cry."

Research shows that relationships and the ability to connect emotionally are key to happiness, health and even career success. Studies also show that toys have the power to influence the way kids see themselves and the world around them. But right now toys that encourage connection and empathy are only marketed to girls -- sending the message to many boys that this kind of play is not for them.

- Laura Wider, creator of Wonder Crew

Archer's too old for dolls, now, but had these been available years ago, I would have absolutely bought him one. Because Archer has always been a caretaker and nurturing that against the pressure of modern male archetypes has been... a battle. A peaceful battle, but nonetheless, a battle.

To find out more about Wonder Crew and/or purchase a doll for your child OR someone you know, go here. (You can also make a tax deductible donation, by purchasing a doll for a local hospital or school.)

Let's support Laura, Wonder Crew, and boys everywhere, ready and GO!


And while you're at it, check out Princess Awesome (whose Kickstarter closed yesterday, raising $215,000. Amazing.)

In their words:

We believe that if a girl likes purple and also likes trucks, she should be able to wear a purple truck dress. And if a girl likes princesses and also aliens, then an alien princess skirt is for her.

We also believe that if a girl would prefer to skip the "princess" and stick with the "awesome," she deserves some dress options that feature a range of colors and topics.

Go, mamas go!

As for you guys, if you have a Kickstarter you want to share, please let me know! I mean, Goldieblox are for sale at Target these days, which, YES. Change is here and it's happening and it's because parents are getting shit done and supporting one another and BAM! Ten thousand fist bumps!

YOU HAVE THE POWER, MAMAS AND PAPAS. Let's change those toy aisles for good! Or at the very least, give our kids the options to be color OUTSIDE the aisles.

Because dolls and dinosaurs are for everyone. The end.

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