Yes, it’s me. The mom from the famous Sneaky Cat Christmas Video
that has over 3 million views on YouTube and tens of millions of views on various
online outlets. I know what you’re thinking: “I wish you would tell me your
secret to going viral so I can go viral too!”
Well, after compiling minutes of data and research, I’m divulging
my secrets so that you, too, can know the joys and instant fame that comes with
having a viral video, make some pretty decent coin for a little family memory and have recorded one of your family's best unintended gaffes.
It doesn't take a lot of work. But there are some essentials. Here, I'll walk you through them:
This is an essential part of going viral. In fact 87 percent of the
viral videos on YouTube feature cats.* Have a cat who gets freaked out by his
own reflection in a window or mirror? Then you better get your camera out ASAP
and film every second of his embarrassing gaffes.
Does your cat like to hug other cats or sleep in silly positions?
You are sitting on solid gold! Film that business and get it on the Internet
now before your cat gets too old to be cute and sellable. This usually happens
around 5 or 6 years old BTW, which is basically mid-twenties. (Just like in
Bottom line, you should be filming your cat 24/7, because
eventually you will find a gem that makes the entire world go “Awwww.”
2. Get a kid
Preferably your own kid, but any port in a storm. The Internet is
obsessed with cute kids. There are entire Instagram
accounts devoted to adorable kids and the cute things they do, so don’t miss out
on this key factor in going viral. Redheaded kids get teased the most in real
life, but on the Internet? Gingers are highly sought after.*
If you take a redheaded baby and combine it with the adorable
magic of a kitten, then hold on to your socks because you are about to catapult
into Internet fame.
3. Pray the trolls like it
We’ve all heard about the infamous “Internet Trolls.” They are
often teenage boys or grown-ass adults with nothing better to do than crawl the
Internet looking for memes, gifs and videos of, you guessed it, cats and kids.
Imagine their delight when they come across your video featuring both!
If the Trolls like it, they will share it. And sharing is where
the Internet gets its power. You like something, you share it right? Then your
friends like it, and they share it and so on. Before you know it, your video has
been shared hundreds of thousands of time and viewed millions of times in
countries all over the world. Viral video success!
Here are some BONUS tips to keep in mind:
I didn’t film horizontally, but you can learn from my mistake!
Film your viral video horizontally. Seriously everyone stop filming vertically.
It’s bad for the Internet environment.
And if you can, put yourself in front of the camera at some point,
so you can reap the success and notoriety of your viral video fame á la Chewbacca
These are lessons I learned and am sharing with you in the hopes
that you, too, can achieve this level of success. Now please excuse me while I go film
everything my kid and cat do and try to pop my face in the frame every now and
then. Viral video No. 2, here I come!